Orange Media Group Inc., the leading Marketing Agency in the OECS has rebranded and repositioned
itself to serve its clients better.
Orange Media has conceptualised and executed marketing and communications campaigns for high-
profile clients in Telecommunications, Insurance, Banking and Retail. It distinguishes itself through
innovation, bold, colourful and creative concepts which defy traditional approaches to marketing,
advertising and corporate communications. Orange Media has a global network of consultants, guided
by local knowledge and experience.
President of Orange Media Group Earny St. Catherine said: “Leadership is only relevant when
maintained and when it has a real impact on your business and your clients’. This rebranding
of Orange Media is almost ironic as we are in the business of rebranding of companies. But it is
testament to the importance of this exercise to be ahead of the changes that are taking place which
if met unprepared can be detrimental to business. We have made the best decision to diversify our
business at this time as we take advantage of new trends and bring innovation to our clients and lead
to business success”.
Orange Media has established a solid reputation in mainstream media with Audio Visual Productions,
Publications, Marketing Strategy, Brand Creation and Management. The rebranding expands the
company’s range of services into Web, Digital and Social Media. It’s part of a new thrust of diversifying
the company’s product portfolio. As part of the new suite of services, Orange Media will create its own
media platform, providing greater visibility and reach to its clients.
Orange Media conceptualised and executed the One Rate Campaign for LIME (Cable & Wireless). This
campaign has enabled LIME to regain some market share in St. Lucia. In 2013, Orange Media also rolled-
out several creative initiatives for the ECFH Group including the television magazine programme Money
Talks and the National Mathematics Competition dubbed Mad About Math.
In May of 2013, Orange Media Group landed the Contract to manage British Airways Crisis
Management in Barbados, St. Lucia, Antigua and St. Kitts. The agency will provide full public relations/
communications support and counsel to assist British Airways in protecting and defending the image
and reputation of the airline in the Eastern Caribbean. President of Orange Media Group Inc. Earny St.
Catherine believes his company’s ability to attract clients of the calibre of British Airways is a testament
to the high standards of service delivery and quality which Orange Media has established over the
years. Orange Media provided marketing support and publicity for the just concluded 40th
Conference of the Caribbean Association of Banks – CAB.
Orange Media’s knowledge of the media across the region is unsurpassed. This includes relationships
with media executives, familiarity with media rates and programmes, and the use of media surveys to
put clients’ messages where the market is. The agency brings together the best teams of videographers
to execute our concepts. Orange Media produces commercials, public service announcements, TV
Orange Media’s current client list includes telecommunications companies, banks, food producers and